Mobile marketing is a term that was once only associated with technology road shows and moving billboards. In more recent years (the early 2000s to be precise), this trend has spread into mobile devices.
At first given bad media coverage in Europe, it has now increased in popularity there.
More recently in the United States, Omnicom's mobile marketing firm, ipsh!, developed "the first truly multinational mobile marketing campaign" (http://www.themarketingarm.com/media/index.php?ID=14). ipsh! CEO Nihal Mehta has claimed it to be one of the company's "top 10 successes in terms of traffic, with thousands of downloads around the globe" (http://www.themarketingarm.com/media/index.php?ID=14).
I myself am no expert on this, and have in fact just found out about this technology recently. However, novices may find the following links to be helpful on the subject of mobile marketing:
www.mobilemarketingmagazine.co.uk/
www.juicewireless.com/
www.clickz.com/showPage.html?page=3583351
There will be more on this relatively new technology on the way. Please check back later, and feel free to comment on this post.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment